Hi, I'm Fathima

I'm a UGC creator and content strategist obsessed with turning views into revenue.

I started creating content in 2020 when I realized most brands were missing a massive opportunity: authentic, relatable videos that actually convert. Since then, I've worked with 50+ brands across beauty, fitness, tech, food, and lifestyle, helping them crack the code on scroll-stopping UGC.

My approach is simple: data over vanity metrics. Every video I create is engineered for performance—from the hook that captures attention in 0.5 seconds to the CTA that drives action. I don't just make pretty content; I make content that works.

When I'm not filming, you'll find me analyzing TikTok trends, testing new hooks, or perfecting my cold brew recipe. I'm a firm believer that great UGC is equal parts art and science—and I bring both to every project.